Generative AI 

AR & VR

Future Materials 

ChatGPT

Digital Currency 

Biometrics

Digital Identity

Web3

Future of Energy

Self Driving

Generative AI 

x

Your Business

What We Do

We help organisations respond to transformative digital change.

Whether Generative AI is enhancing your sales process or you are preparing to serve your customers in a virtual online world, we offer you the tools and systems to decide on the way forward.

"Continuous changes are often related to progress along a technological trajectory defined by a technological paradigm, while discontinuities are associated with the emergence of a new paradigm."

Giovanni Dosi, 1982
How we can help

We make the uncertainty tractable

We help you identify the strategic challenges coming down the line and explore possible responses.

We help you answer the question:

‍What will I wish I had done whilst there was still time to prepare

Customer Journey
  • Assuming (often without realising) that technology will stay constant over the course of a medium term strategy 
  • Following or reacting to technology, rather than being on the front foot
  • Lacking time to process what has already been released
  • Unaware of disruptive technologies which are near release and the consequent risks to business as usual
  • Struggling to incorporate information and best practice from other sectors 
  • Vulnerable to disruption from competitors using new technologies‍
  • Reeling from the pace of change
  • Confident in the resilience of existing strategies
  • Responding to anticipated threats from technological disruption
  • Taking advantage of opportunities brought about by new technologies
  • Equipped to spot future signals of change and evaluate their significance‍
  • Fulfilling obligations to monitor and mitigate business risks

Where do our clients start?

  • Assuming (often without realising) that technology will stay constant over the course of a medium term strategy 
  • Following or reacting to technology, rather than being on the front foot
  • Lacking time to process what has already been released
  • Unaware of disruptive technologies which are near release and the consequent risks to business as usual
  • Struggling to incorporate information and best practice from other sectors 
  • Vulnerable to disruption from competitors using new technologies‍
  • Reeling from the pace of change

Detailed impact assessment and reporting across Commercial, Social & Technological domains

Where do our clients get to?

  • Confident in the resilience of existing strategies
  • Responding to anticipated threats from technological disruption
  • Taking advantage of opportunities brought about by new technologies
  • Equipped to spot future signals of change and evaluate their significance‍
  • Fulfilling obligations to monitor and mitigate business risks

Detailed impact assessment and reporting across Commercial, Social & Technological domains

Where do our clients start?

  • Assuming (often without realising) that technology will stay constant over the course of a medium term strategy 
  • Following or reacting to technology, rather than being on the front foot
  • Lacking time to process what has already been released
  • Unaware of disruptive technologies which are near release and the consequent risks to business as usual
  • Struggling to incorporate information and best practice from other sectors 
  • Vulnerable to disruption from competitors using new technologies‍
  • Reeling from the pace of change

Where do our clients get to?

  • Confident in the resilience of existing strategies
  • Responding to anticipated threats from technological disruption
  • Taking advantage of opportunities brought about by new technologies
  • Equipped to spot future signals of change and evaluate their significance‍
  • Fulfilling obligations to monitor and mitigate business risks

Where should we start?

For each business we work with we develop a set of discrete scenarios encompassing the plausible trajectories for a given technology or technologies. These are the basis for company specific takeaways - the key strategy challenges in each future world. 

This allows you to determine what, if anything, you should start doing to prepare now.

What else do we do?

Using our set of proprietary frameworks, technology expertise and wide-ranging networks spanning industry and startups, we offer:

  • Technological risk and exposure audits 
  • Preparedness analysis 
  • Industry & competitor comparisons
  • Teach-ins & training 
  • AI-supported exploratory workshops to bring hypotheticals to life

Companies our team
have worked with

Who We Are

We are translators

Non-traditional
Technically Fluent
Curious
Networked

Non-traditional

Not trained to see the classical consulting view, but speaking the language of products, people, finance, strategy, foresight and growth.

Technically Fluent

We read papers & product releases. We are proudly part tech geek (but feel strongly that’s not everything!)

Curious

About your business and quick to learn what makes your circumstances unique, at the same time as finding parallels across industries.

Networked

Across traditional businesses and startups where we invest and advise, to keep ahead of what is coming.

Team

James

Experience

Technical Communication, Sales, Operational Strategy, Understanding User Needs 

Formerly At

JP Morgan & UK Government COVID Response

Education

Cambridge & Harvard

LinkedInEmail

Lewis

Experience

Foresight, Policy Analysis, Market Research, Social Tech

Formerly At

Institute for Government, School of International Futures

Education

Cambridge, Sussex & Nihon (Tokyo)

LinkedInEmail

Nishu

Experience

Commercial Strategy, Go To Market & Growth, Product Operations. 

Formerly At

Google & R-Zero

Education

Southern California & Harvard

LinkedIn

James

Experience

Technical Communication, Data Visualisation (Policy & Operations), Understanding User Needs 

Formerly At

JP Morgan & UK Government COVID Response

Education

Cambridge & Harvard

LinkedIn

Lewis

Experience

Foresight, Policy Analysis, Market Research, Social Tech

Formerly At

Institute for Government, School of International Futures

Education

Cambridge & Sussex

LinkedIn

James

Experience

Technical Communication, Sales, Operational Strategy, Understanding User Needs 

Formerly At

JP Morgan & UK Government COVID Response

Education

Cambridge & Harvard

LinkedInEmail

Lewis

Experience

Foresight, Policy Analysis, Market Research, Social Tech

Formerly At

Institute for Government, School of International Futures

Education

Cambridge, Sussex & Nihon (Tokyo)

LinkedInEmail